As a network marketer, you need to brand yourself to attract an endless stream of qualified prospects if your home-based business is to prosper.
Basically, for your biz to grow you have three choices for generating leads:
1. Buy them …can be expensive!
2. Actively prospect by seeking them out, connecting, and then building rapport before moving on to talk business …Results can be instant, but without a good social marketing system for your team to duplicate it can result in time wasted.
I have found that using a secret Facebook Group with an 'ATM' (Add, Tag, Message) strategy is a great example of generating retail sales without wasting time. Let group dynamics and social proof do all the selling and heavy lifting for you.
3. Passive marketing, in other words, “ATTRACT” prospects to come to you.
Brand Yourself and put Attraction Marketing to work for You!
Attraction marketing is the best type of marketing by far, and the easiest way to do that is by having your own blog that brands YOU.
A blog gives you…
1. A “home base” to brand YOU as the expert
It gives you posture. You own it, you control it, and it is somewhere to send visitors so they can learn more. Sending all traffic to your blog makes your content and promotion evergreen.
2. A list of your own
You can quickly build a list of targeted prospects from your blog visitors without incurring costs at the beginning, or build a list by utilizing proven funnels of other top marketers.
3. Targeted free traffic from Google, Bing and other social search engines
When you write content relevant to what people are searching for search engines will send you gobs of free traffic.
It’s not rocket science to Brand Yourself!
Personal branding doesn’t have to be complicated. Everyone is a brand, including you!! You have personality. Be your authentic self, tell your own story and provide great value.
In fact, most days for almost 5 years now, I’ve been doing exactly that and my email inbox always has notifications for new leads, prospective new customers, new team members and commissions I earned while sleeping!
Attraction marketing is a passive strategy, which works, even when you are not.
This blog hosted on Hostgator (Affiliate link) and using a free WordPress theme is a perfect example of personal branding to generate qualified leads and sales…even from content, I posted years ago!
So that's it for this blog post. I hope you found value in it.
“Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind.”
PS: If you're interested in joining my team and the many other professionals who have started a side business with a 6 year old certified organic company based in the UK... Visit my results page and let's talk about launching your new business and how I generate high-quality, limitless leads for free using LinkedIn and Facebook.