Continuing my Success+You series, today, I am going to talk to you about sharing stories to build your network marketing brand.
TERRY PRATCHETt, novelist
“People think that stories are shaped by people. In fact it’s the other way around …”
Hello, it’s Ollie here bringing you another episode in my Success+You series.
Today I am going to be briefly talking about Sharing Stories To Build Your Network Marketing Brand.
But first, if you don’t know who I am, my name is Ollie Relfe.
I live here in the southeast of the UK not far from the seaside city of Brighton & Hove on the south coast. But I also work from home full-time and work online.
I am aligned with a health & nutrition company, but also coach other network marketers on how to generate leads online rejection free using the power of attraction marketing.
And if that’s of interest to you, then at the end of this podcast I’ll share details of how you can access a FREE 10-Day Attraction Marketing Bootcamp which is run by my mentor.
Okay, so moving straight on to today’s topic….
I’m going to be covering Sharing Stories To Build Your Network Marketing Brand.
There is a saying in business, “facts tell people stuff, but stories sell people stuff.” A story is by far the best way to communicate about your product or service.
However, before you begin telling the world about what it is you want them to hear, it’s important to think through your strategy and personal brand.
Your brand simply describes, “who you are and what you offer.”
Everyone has a personal brand.
Either it’s well crafted by design, or it comes across more naturally in your everyday persona, in the type of content you share most often, or whatever you put out there about yourself on social media, in a blog posts, articles, videos or podcasts. You are building posture to position yourself as the “go-to” person of authority—the expert!
If you are only publishing posts promoting your opportunity, the next company call, or buy my products, then you are not branding yourself as someone who is authentic, provides value and cares about helping others find what it is they need to enrich their lives.
The science boffins say people acquire their beliefs from their experiences. Your mind is set up to accept information, remember it, and visualize it in story format—and it does all this on-the-fly.
We can easily remember stories from our childhood or those funny stories told by family, friends or work colleagues. But we have a hard time remembering dates, charts, statistics, or even the circles and percentages on a compensation plan that was shown to us only fifteen minutes ago.
To quickly and efficiently communicate the facts, it is much better to weave them into a memorable story.
When you start telling a story, we have to listen all the way to the end because we cannot go on with life until we know how the story ends. You see, stories give us magical powers to hold people’s attention.
The best kind of story to tell is the one about yourself. Share your own experience. It will not only resonate with the target audience you want to attract, and how they can benefit from your wisdom, success or failure.
By using stories you’ll come across as being more authentic. It automatically stimulates engagement then you can begin to create solid relationships, leading to an interest in becoming a customer and (maybe) sponsoring a new distributor into your team.
We all have stories in our personal lives or in our business. It might be your life-changing product testimonial; your getting-started story; how you made your first sale or signed up your first distributor story; how you created a side business while working two jobs and struggling as a single parent story; stories about building the business day-to-day; stories about prospects or their funny comments on Facebook; what nuggets of gold you took away from an event or webinar; a failure you learned from; how implementing one thing changed everything overnight; how our team system and secret Facebook Group put your recruitment efforts on steroids; and if you become wildly successful people will obviously want to hear your path to wealth story.
So let me tell you what happened to me once I began to weave stories into everything I do.
I share stories of my daily life, photos of my garden or when I’m out and about or when cycling. I take the occasional selfie too, make image quotes using free tools like Canva, Pablo-buffer or QuotesCover after having found free images on photo library sites like Unsplash, Picjumbo, or Pixabay, and many others. I comment on people’s posts, share everyday events, funny moments, recognition of teammates, and share other people’s content I think my audience would love to see, all of which are all part of my personal brand because I add my own narrative to help open the door for others to engage.
All my daily online activities, storytelling, recommending stuff and curiosity drive people to my blog where they get to learn more about me and what I do. All the while they are on my blog they are constantly being exposed to my various income streams, finding value with training and tools. For example, like those provided by Elite Marketing Pro that I use to grow my own business.
By the way, If you do not have a blog you are missing out, big time!
Even today with all the social channels, a blog is still your central hub. Everything leads back to your blog, your personal brand.
But a word of caution. Don’t fall into the trap my friend Steve made.
He had a blog set up on the free Blogger platform. He posted hundreds of posts over a couple of years. Then one morning he went to log in and discovered that Blogger had deleted his entire account.
Imagine that, all those countless hours spent crafting posts, sourcing and customizing images, responding to comments, implementing backlink strategies, promoting across social media channels, listing in searc h engines and directories, and then it’s all gone, in a flash!
All that effort has gone to waste. Lost forever!
After that bad experience, my friend realized that free cost him much more than just a few bucks per month he could have spent on hosting fees.
Thankfully, he managed to quickly rebuild most of the web pages to stay in business. But it was a painful lesson to learn. It had nearly cost him not only his business but his house too because his livelihood was his blog.
He’s now with Bluehost (Affiliate Link). They made setting up a self-hosted WordPress blog a breeze in just 1-click. He even got a free domain bundled in. If only he had made that wise choice years ago, it might have saved him a lot of stress and heartache.
Anyway, back to how stores can help you crush it in network marketing…
With stories, it’s not only what we say, it is what people hear that’s important.
One of the best stories I love to tell is one I lifted straight out Tom Big Al Schreiter’s great book “How To Prospect, Sell and Build Your Network Marketing Business With Stories” If you don’t already have his book in your library, I highly recommend you get a copy because it’s loaded with great stories to use that will change your approach to prospecting — for the better!
By the way, if you don’t know who Tom is, he’s the guy who clocks up more air miles than any other network marketer I know. Sold over 20 million books, done over $1Billion is sales, over 1,000,000 distributors have been through his workshops and training courses. So you could say he knows his stuff!
I found Tom and his book via a Google search while researching for a better answer to a question.
You see, while I was prospecting I noticed that a question kept coming up time and again. That was, “What is network marketing?”
My answer wasn’t very effective, my message simply wasn’t getting across. So, I tried using Tom’s story which goes something like this…
Hopefully, you can begin to see how telling stories is a phenomenal way to grow your network marketing business. People are naturally curious. When you push the right buttons by being authentic and providing value as you tell your story, you will quickly find people are reaching out to ask questions or want to talk on the phone, WhatsApp, or do Facetime, or a Zoom. Before long, you have more leads than you can handle, and the best thing is they are all wanting to deal with YOU — the EXPERT!
So that’s it for this Success+You episode…
For previous episodes in my Success+You series, and for more pearls of wisdom, motivation, inspiration, and of course biz tips….please visit my blog at ollierelfe.com
Where you can also find attraction strategies on how to recruit people into your network marketing business rejection free without wasting your time and money chasing down deadbeat prospects and leads.
To access a FREE 10-Day Attraction Marketing Bootcamp, just go to ollierelfe.com/amf
And I shall post the link to that in the description or in the comments or wherever I post this podcast.
So that’s it for today.
Again, my name is Ollie Relfe.
And wherever you are in the world, have a great day!