A new sign-up on my network marketing team recently asked me, “should I focus on prospecting or marketing?”
I felt this was a really good question and worthy of a blog post.
The truth is, many network marketing newbies become confused by all the conflicting guru advice being offered out there. So let me explain the difference between the two.
Prospecting vs Marketing
Prospecting is like fishing with a fishing rod. You are casting a line and reeling in prospects one at a time in a very targeted way. This is a simple step formula that your downline can easily duplicate.
Marketing is like casting a fishing net to haul in a large number of prospects quickly. Due to the learning curve involved it is more complicated to implement and duplicate. However, it has its advantages. Things can be scaled by buying advertising.
Both of these marketing directions leverage the power of attraction marketing.
You see, you are either branding yourself though producing valuable content that you then inject into the marketplace to give solutions and leave them wanting more….or else, you are positioning yourself as the go-to people expert.
Seriously, you should be doing both of these marketing activities to build your circle of influence. Your main purpose is to always be building trust and credibility with your target audience.
Fill Your Sales Pipeline With Better Prospects
A while back I wrote a blog post on using Facebook to generate endless free leads on demand. All the information is available to be found on YouTube if you want to go do your own research.
However, the real value in purchasing a home study course is the personal mentor that comes with it. It makes you focused and highly accountable – one of the ‘keys to success’ in this biz!!
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Blogging For Prospects
It is incredibly easy to set up your own hosted WordPress blog on Hostgator [aff links]. Within minutes you can instantly start sharing your message by blogging your story.
And if you think blogging doesn’t work, think again!! Check out these research stats:
Bloggers Get 67% More Leads.
Marketers Who Blog Are 13 Times More Likely To Make A Profit Online.
Blogging Is Cheap! Way Cheaper Than Paid Advertising.
Your Blog Is Working Even When You Are Sleeping Or On Vacation.
Bloggers Get More Links (Search Engine Listings)
Blogs Are Trusted. (More than Twitter, Instagram, and Pinterest!)
(Source: Hubspot)
As you probably know, there is a steep learning curve to becoming a master blogger. Not just the technical side, but with things like personal branding and how your own authentic voice (YOU.inc) can help you stand out in the crowd.
This is why it is well worth investing in (low-cost) high-value coaching programs to learn new skills that will help you grow your business quicker.
Okay, that’s it for this short prospecting vs marketing post. I hope you got some value out of it. Feel free to reach out with questions or share this post with your friends.
The cost of living crisis is real and getting worse. Learn what you can do about it!
Bo Bennett
“A dream becomes a goal when action is taken toward its achievement.”
If you are stuck in procrastination mode.. I know I was once!!
Well, that was until I read Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time” book a few years ago which helped me overcome and break through the “I’ll do it tomorrow” mode of operation. It helped me to get the most important money-making activities done first. Success is very much a mindset thing, feed it the right mind food and amazing things happen in less time. But if you have a busy life and you want to focus on ONLY the things that create the most contribution to your bottom line, then this is a must-read.
P.S. – We’re recruiting and I’d like to pick your brains. I’m looking for someone with ambition who’s fed up with the rat-race and is prepared to put some work in to get out of it. Someone who wants to earn good money and do something a bit different. Please, can you send this link to anyone you can think of and get them to message me?
