Hey, fellow teamies,
Are you ready for some HUGE news? NewGen Direct is about to drop some major updates that are going to completely change the game!
We’re talking about a brand new look for our company, insane new incentives to help you build your business even faster, mind-blowing new products, a super-charged international structure, killer new websites, and jaw-dropping new packaging!
I know, I know. It’s a lot to take in, but trust me, it’s all going to be EPIC.
Stay tuned for more details. I’ll be posting updates here in the comments as soon as I get them, so make sure to bookmark this post and check back often.
Let’s do this!
PS: Thinking about starting a part-time side hustle that lets you make unlimited income, spend more time with your family, set your own flexible hours, has low overhead, and offers organic products people actually need and want? Look no further than NewGen Direct! They’ve got everything you need to build a successful business on your terms. Get in touch via my self-serve contact form to learn more!
Hey #NewGenFam! Huge news coming from HQ! We’re about to embark on an exciting new chapter with a complete company reboot by the look of things! Stay tuned here for an upcoming name reveal, a brand-new marketing plan, and SO MUCH MORE! Keep scrolling for a sneak peek from corporate at what’s to come…
NEW CORPORATE STRUCTURE…
Please watch this space for up-and-coming big announcements and more information, but in the meantime, here is a taster;
When we created NewGen, we had just one single product, NewGen Superfoods Plus, so it was natural that both the product and Company shared the same brand name, being NewGen. With our Founder’s passion and extensive background in the Supplement and wellbeing industry spanning several decades, we found that it was essential that we created other unique life-changing products to radically help peoples lives, so our supplement range grew, and we also started to launch other brands. As we have evolved as a Company and our brands have evolved too, it gives us great pleasure to announce that soon we will be launching a brand-new Company name, and a new corporate infrastructure, of which each of our future international offices will be wholly owned branches/subsidiaries of. We are rebranding the Company with a new name for our global market. NewGen has become famous and synonymous with our supplement range, so NewGen will remain as the brand for this spectacular range and Aurra Organics our newer brand name for our stunning Essential oils, candles and other future well-being products. We will be bringing out other brands in the future, some for our network marketing business model and some for retail. We are launching a new Marketing Plan from the 1st October, around the same time we will launch new websites. Our programmers are currently working on expanding our software system for our Distributors. We are also bringing out a new additional type of Distributor in October for private retail shops that would like to stock our products and we will be applying for licences in different countries to enable the retailing of our products in different markets over time with packaging in the language of the country. Even though the new type of Distributor for shops will not be in our network marketing business model, there will be a Sponsor’s reward programme for Sponsor’s who introduce shops (details to be announced). If you are interested in introducing shops in your country, please let us know by emailing customer services, so we can look at adding your country to the list of countries that we apply for the licences/registrations for some of our brands to sell in shops. We are investing a lot of money in the continued development of software and over the coming 12 months, you will see our product range expand as we add new products to our ranges. We will also be introducing a new customer service support to aid our distributors once some of these changes are underway. Please look out for some of our announcements over the coming weeks.
PS: Interested in joining the NewGen family and being part of this exciting journey? Hit me up on my contact form https://tinyurl.com/chat2ollierelfe and let’s chat about your next move. Who knows, this might be the best thing that’s ever happened to you!
Our CEO held a corporate update Zoom earlier this week, which felt more like a vision call rather than a readiness update for the upcoming peak season (November 1 – December 15). While competitors have already announced their Cyber 5 customer appreciation events, we seem to be running slightly behind schedule.
The major announcement was the formation of a new umbrella company called HLA (Health Longevity Antiaging), reflecting the company’s three fundamental goals. This new corporate identity and structure is designed to facilitate future investor funding. While the CEO previously opposed outside investment, he now recognizes that significant equity injection is crucial for scaling the business at the right moment.
On the branding front, the existing Newgen line is being refreshed as “Newgen Xtra” for a more contemporary appeal, while Aurra remains unchanged with future product launches planned. Some luxury candles are currently in production, explaining their temporary absence from the store. Two new retail brands, Rawsome Organics and LE Spa Organics, will support a new distributorship option offering up to 50% volume discounts for non-MLM retail stores. Sponsor compensation details for store introductions are still pending.
Newgen Xtra and Aurra continue to drive MLM growth. New websites are expected to launch in 2-3 weeks, with more products in development. The first upcoming product combines Pink Power’s benefits with protein, probiotics, digestive enzymes, Maca, and mushrooms, targeting women’s health issues including perimenopause, PMT, UTI, and oncology support.
The enhanced marketing plan features improved rewards for business builders and includes a breakaway side for ambitious leaders aiming beyond Ruby rank. The presented diagram was refreshingly clear and simple to understand.
Infrastructure improvements include a new ticketing system and customer service setup. For international expansion, Spain will be the first EU country to receive localized materials and the retail distributorship option. Corporate is considering bringing distribution in-house, likely influenced by field feedback about the current partnering distribution company, though they’ll maintain this partnership for initial European expansion.
Looking ahead, HLA plans to add white-label services to their portfolio, demonstrating transparency about future growth strategies. Training sessions for the new marketing plan and cranberry protein product are scheduled for next week.
Notably, HLA has also achieved organic certification, marking another milestone in the company’s evolution.
🎉 Big news! The company just launched its new international umbrella for all its organic brands, which includes two new organic brands launching soon. Our new rep websites are launching any day now—corporate broadcast hype is in full swing! Plus, the store will now accept payments in multiple international currencies, including Pounds Sterling (GBP), Euros (EUR), USA Dollars (USD), Canadian Dollars (CAD), Polish Zloty (PLN), Hungarian Forint (HUF), Swedish Krona (SEK), Norwegian Kroner (NOK), Danish Kroner (DKK), Australian Dollars (AUD), with more currencies to be added in the future. Let’s GO! 🚀 Curious? Let’s chat about how to start an online business in organics, and to achieve financial security and time freedom: https://tinyurl.com/chat2ollierelfe
It’s been a while! Corporate finally released its first update of 2025, outlining significant developments coming down the pipe following the mid-autumn pay plan changes. Anticipation has been high, so let’s see if the wait was worth it. Here’s the update:
HAPPY NEW YEAR!
We would like to wish you a very happy, healthy, meaningful and successful New Year!
In 2024, we underwent many important changes in preparation for this year. We saw the change in our Company, with our new international Company HLA Eco Labs, recognising that we have gone from a one product Company with NewGen Superfoods Plus to a multi-brand Company with ranges of product and other certified organic brands being added to our portfolio.
Our new international Company needed its very own brand identity and a few months ago we announced our new name HLA Eco Labs, with HLA standing for Health, Longevity & Anti-ageing, the three core pillars that we specialise in to radically help peoples lives. Our famed brand names NewGen and Aurra Organics remain exclusively for our products. As our food supplements offer so much more than other products on the market, we have recognised this in our rebranding by adding the word ‘Xtra’ to our product brand name, NewGen Xtra.
2025 will see many enhancements in our business, which we have been working towards over the past months. One of the most visual impacts will be the launch of our state-of-the-art NewGen Xtra & Aurra Organics websites, along with new facilities and Customer support to help enhance your experience. We have significantly increased our investment in these areas to provide you with the very best.
New developments with international expansion and international Distribution are amongst our top priorities for 2025 and behind the scenes a great deal is happening to achieve borderless shipping across the whole of the EU. As part of this progression, you will see the launch of HLA EU this year and the added language and currency options to support international business through our new websites. You will also see our new order tracking facility, which allows you to monitor the progress of your order from packing your box, through to shipping. You will be able to see each stage of the process in a link dedicated for your order. Under our new brand we will be launching some new and exciting products to expand our range, from complex combinations that help achieve phenomenal results, through to popular organic single ingredients which you have the option to add to your health regimen.
Now HLA Eco Labs is launched and fully operational, you will see new packaging to showcase our branding. With our new facility going live, we are increasing stock levels and we will roll out the launch of new exciting products this year.
As we implement our new HLA Customer Support, you will see the added facilities of ‘live chat’ and ‘What’s app chat’ through our new websites, each of these systems are currently being setup.
Watch out for the launch of our new social media this year, showcasing the amazing customer experience when people use our life-changing products. 2025 is the year of continued investment to take our beautiful business and products to the next level. We look forward to sharing this journey with you.