Uncover the Pinterest challenge that is rewriting the rulebook for home-based businesses and affiliates promoting their products and services!
Heads up, fellow marketers! I’ve got a confession to make – I’ve always been a bit of a social media challenge junkie. You name it, I’ve probably done it. However, I’ve recently stumbled upon a Pinterest growth challenge that surpasses all others. Created by Meegan Williamson of PinPotential, this 4-day intensive has completely transformed how I view and use Pinterest for marketing. In this blog post, I will explain why this challenge is essential for anyone who wants to improve their Pinterest skills, so get comfortable!
Day 1: Pinterest Isn’t Just Pretty Pictures
Okay, I’ll admit it – I used to think Pinterest was just for DIY enthusiasts and wedding planners. Boy, was I mistaken! On day one, Meegan dropped a truth bomb that completely changed my perspective.
I left day one feeling like I’d just discovered a hidden treasure trove of marketing potential. Pinterest isn’t a social media platform – it is a powerful visual search engine, an untapped resource for promoting my business and affiliate offers by helping my ideal customer, at whatever stage of their buying journey, find the solution they are looking for through Pins that serve, engage and connect.
We dove deep into:
- Treating Pinterest like a discovery search engine (because that’s exactly what it is!)
- Shifting our content focus from “Look how great my product is!” to “Here’s how my product will change your life!”
- Aligning our Pinterest strategy with our overall content marketing game plan
This new understanding opened up a world of possibilities for reaching and helping my target audience in ways I’d never considered before.
Day 2: Crafting Pins That Make People Stop Scrolling
Day two was all about creating Pinterest content that doesn’t just look aesthetic, girly, or pretty – it converts.
We’re talking:
- Designing visually stunning Pins that scream “Click me!”
- Understanding the science behind what makes content shareable
- Crafting calls-to-action that are impossible to resist
Meegan even shared a swipe file of killer CTAs. Talk about added value! It’s clear she knows her stuff – after all, even Pinterest recognizes her expertise. Of course, this challenge is just the tip of the iceberg. Like any savvy marketer, Meegan uses this free content to showcase her knowledge and build interest in her more comprehensive paid course. It’s a smart funnel strategy that benefits both parties: we get valuable, actionable insights, and she identifies potential customers who are serious about mastering Pinterest marketing.
Day 3: Cracking the Pinterest Algorithm Code
Just when I thought it couldn’t get any better, day three rolled around. We went full-on detective mode, learning how to:
- Use Pinterest’s search and trends tools to get inside our audience’s heads
- Map our products and content to what Pinners are looking for
- Optimize our Pins with keywords that’ll make the Pinterest algorithm fall in love with us
- Leverage video Pins to boost growth, taking advantage of Pinterest’s current preference for showing them more frequently in feeds
I felt like I’d been handed the keys to the Pinterest kingdom. No joke. But the real game-changer was learning how to test and refine our strategies. Meegan provided us with a practical checklist that included implementing search tactics like keyword optimization, exploring trending subjects, and even tapping into Pinterest Predicts. The key takeaway? It’s not just about creating great content – it’s about constantly testing, tracking, and improving our approach.
By the end of day three, I wasn’t just armed with knowledge – I had a concrete plan to monitor the performance of my Pins through clicks, saves, and impressions. This data-driven approach means I can continually refine my Pinterest strategy for maximum engagement and visibility. It’s like having a roadmap to Pinterest success, with clear signposts to show me what’s working and what needs tweaking.
Day 4: Putting It All Together (With Expert Support)
The final day was all about implementation and practical application. We dove into an intensive Q&A session where Meegan addressed our most pressing questions and concerns. Her expertise shone through as she provided tailored advice and solutions, making it feel like we had direct access to a Pinterest marketing expert. This personalized guidance was invaluable in helping us fine-tune our strategies and overcome any lingering obstacles.
Why This Challenge Is Revolutionary for Pinterest Marketers:
I’ve participated in my fair share of marketing challenges over the years, but this one truly stands out from the crowd. Here’s what makes it exceptional:
- Comprehensive yet digestible: Four days of pure, actionable gold nuggets.
- Up-to-date strategies: No outdated fluff here – just strategies and tactics that work.
- Invaluable supplementary materials: The free accompanying Workbook is essential in itself. It’s packed with daily homework tasks that reinforce learning and push you to apply concepts immediately. The included checklists are particularly helpful, breaking down complex strategies into manageable steps. This combination of theoretical knowledge and practical application provides immense value, helping to solidify understanding and providing a clear roadmap for implementing Pinterest marketing strategies long after the challenge ends.
- Expert guidance: Meegan knows her stuff, and she’s not stingy with her knowledge.
- Community support: The Facebook group was buzzing with ideas and encouragement.
Whether you’re a Pinterest newbie or you’ve been pinning for years, this challenge has something for everyone. As an intermediate Pinterest user, I went in feeling like I could improve my strategy. However, I came out feeling confident and equipped with a more structured approach and new tactics to take my account to the next level.
Unfortunately, you’ve missed this September’s challenge. Since this challenge only runs three times a year, coinciding with PinPotential course launch, you’ll now have to wait until January 2025. If you’re a home-based business owner or affiliate looking to tap into the massive potential of Pinterest, don’t miss out on the next opportunity. Check out Meegan Williamson’s other Pinterest courses and subscribe to her email list, which is jam-packed with expert marketing tips, to be one of the first to be notified of the next challenge.
Now, if you’ll excuse me, I’ve got some Pins to optimise!
