I have found a lot of people struggle to create a powerful personal brand but you don’t have to.
In this blog post, I share what I learned from my mentor Ferny on how to create a powerful personal brand.
Implementing three activities has made a huge impact on the success of my business. And I'd like to share how these same strategies can impact your business success too.
Did you know you’re already creating a personal brand online, whether you’re looking to grow an online business or not?
Yep, even if you weren’t aware…
YOU have a personal brand—regardless of whether you have a logo or fancy website, or not.
And look, people talk about “branding” a lot, especially online, but here’s the deal…
Building a brand is NOT what most people think it is.
Here’s my promise to you: by the time you’ve finished reading this post, you’ll know everything you need to know about dramatically increasing your personal brand’s social capital to effortlessly attract new prospects for your business.
And here’s the good news…
It’s a lot more straightforward than you think.
In fact, using my three-part formula, you’ll discover how you can cultivate a well-known, respected, and irresistible brand—even if your pixelated Facebook profile pic currently screams total, unabashed “amateur.”
First though, let’s talk about…
What a personal brand is NOT
Most people misunderstand what a personal brand is.
Usually they think branding exists only in the context of big corporations like Coca-Cola or Nike, where the brand is built by showing people a ton of cute or inspiring commercials starring your company, but that’s not it.
Especially as it relates to the home business industry, that’s not how a personal brand functions in the context of what we do online.
Think about this…
Most people misunderstand what a personal brand is.
Usually they think branding exists only in the context of big corporations like Coca-Cola or Nike, where the brand is built by showing people a ton of cute or inspiring commercials starring your company, but that’s not it.
Especially as it relates to the home business industry, that’s not how a personal brand functions in the context of what we do online.
Think about this…
There are network marketers who have created a MASSIVE brand, but have NO website and NO social media presence…
…yet they’re still really well known in our niche.
How does that happen?
Well, allow me to explain.
Again, let me reiterate: a brand is not a…
A personal brand isn’t any of those things.
Sure, those things may be branded, but they’re not what a brand is.
One of the biggest mistakes people make when they want to grow an online business…
…is thinking they need to have a nice, professionally done website.
So they spend $5000, $10,000 on a brand new site.
Once it’s built, they think…
“Alright, I have a good brand now. Now I’m ready to kick butt in my business and go big.”
Well, again, I’m sorry to say: that’s not what a brand is!
What a personal brand actually is…
Your personal brand is shaped and defined by three things alone.
Three activities, more precisely, you should pursue.
It’ll help to think of your personal brand like a verb, not a noun, because your brand comes as a result of these three actions.
Ready for action, the first?
The first aspect of your personal brand is your expertise.
This is the perceived value people attribute to you, based on observing your presence online.
Example: say you do a Facebook Live, but what you’re saying is not making much sense; it doesn’t sound like you know what you’re talking about to your audience.
Well, you ARE branding yourself!
But you might be branding yourself in a negative way.
Going live while not speaking confidently about your subject matter will brand you as something other than an expert.
Your audience is probably not going to watch the next time, because they’re thinking…
“Oh, look! That’s the person that didn’t know what the hell they were talking about.”
You’ve started your personal brand with that one activity
The moral of this story?
You want to keep learning and developing your skillsets in order to grow an online business.
Which brings me to point number two….
Your value is obviously your perceived expertise.
And this is acquired through developing skillsets so you can get results.
That’s what gives you credibility.
So here’s what happens when you start producing results…
People start asking…
“Hey what are you doing?”
And all of a sudden, people will want to…
Hence, your results are the fundamental basis of your brand.
I have a quote…
“Your personal brand doesn’t begin until you have results”
And you know what…that’s not exactly true.
Everyone has a personal brand, but not everyone has a desirable brand.
In all honesty, many brands are pretty terrible.
But hey, everyone has to start somewhere (…and that’s okay).
So what I should be saying is that an attractive brand doesn’t begin until you have results.
Because you can’t show somebody how to get results if you haven’t done so yourself.
Make sense?
So get some results; that gives you credibility.
On to the next step…
Number three is that you’re going to help other people produce results.
That becomes social proof!
Look, it’s one thing to get results for yourself.
But when you help other people get results, you can use that to establish your credibility to grow an online business.
Which you can then put on display through whatever communication mediums you’re using, such as social media, your email list, blog, etc.
You can showcase and acknowledge people for getting results (and the fact that you’re the one who helped them get those results).
That elevates your brand even further…
Because you’re now proving that you have the ability to help others change their lives.
And in case you were wondering, that’s extremely attractive to your prospects!
In summary, your brand is defined by three things:
1. Your expertise
2. Your results
3. The results of other people you’ve helped along the way
Simple, right?
How to grow your personal brand
First and foremost, you need to learn attractive skill sets.
You need to develop expertise.
But not just expertise, because in addition to developing the fundamental skills which are important…
You need to develop attractive skill sets.
Basically…
What’s going to set you apart from other people who are doing the same thing?
That’s one of the biggest reasons to take your business online, because it’s an attractive, in-demand skill set.
Building a network marketing business offline, using traditional methods, works, of course.
But it’s a grind and people know it.
People are afraid of doing certain things related to traditional strategies for prospecting and recruiting.
Cold calling, anyone?
When you say that you know how to recruit people on social media—automatically and without rejection, using Internet marketing techniques—that’s attractive because it’s somewhat unique in our marketplace.
What we do here at EMP is still a very, very tiny segment of the entire network marketing industry.
Thus, these skills are scarce.
And scarcity makes things valuable.
So, what should you focus on?
Learning attractive skillsets!
That’s how you grow your brand fast and get results as quickly as possible.
In fact, we’ve proven that we can help our students generate their first leads, sales, and commissions on autopilot, using Internet marketing strategies, all within two weeks.
We want to get people results as quickly as possible for three reasons:
1. Their belief goes up and they go, “Wow, this stuff actually works!”
2. Now (having results), they can show other people what they did
3. They can teach other people what they did, and help them get results, by simply referring them to our community
And here’s what’s really cool:
If all you did was plug other people into this community, and help them get results, then, whenever they have questions…
They’re going to come back to you for help and advice.
Yo u’re now their mentor!
And that’s extremely powerful.
Again, you grow your brand by…
1. Learning attractive skill sets,
2. Getting results with those attractive skill sets, and
3. Helping others get those results as quickly as possible.
So if you’re ready to start learning attractive skill sets, and to create a REAL brand that’s based on results and the impact you’ve made on other people’s lives…
Then I highly recommend you check out the personal brand strategies that I teach in my FREE 10-Day Online Recruiting Bootcamp.
I’ll show you exactly what to do and how to position your brand, so you’ll never have to chase, annoy, pester, or beg anybody, ever, to take a look at your products, services, and business.
These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).
These are the exact strategies I used when I first started, while I was literally living out of a bedroom at my mom’s house, and subsequently used to create a world-wide personal brand, and over 14 million dollars in revenue.
The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business!
PS: So if you're interested in joining my team and the many other professionals who have started a side business with a 6 year old certified organic company based in the UK... Visit my results page and let's talk about launching your new business and how I generate high-quality, limitless leads for free using LinkedIn and Facebook.
Original article can be found here
Napoleon Hill
“Strength and growth come only through continuous effort and struggle.”
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