Every Network Marketer should be aware of self-branding and how it can significantly help increase sales and recruitment.
Self-branding is marketing yourself. It’s important to market everything associated with your business, and that includes you.
Yep! Many people will buy from you because of who you are and not just because of what you’re offering.
It’s a well-known fact that people buy from those they know, like, and trust. Even if a prospect is excited about what your skincare, weight loss, or detox tea product can do for them, much of their decision is about you. So let’s see how you can get your beautiful face out front and center.
1. Create Your Image
It’s not just about putting your name and face on everything you do. You need to decide on what image you want to present. It should truly be you, but it should focus on integrity and your strengths. How do you want potential customers to view you?
Often times, creating the right self-branding is a learning process of trial and error before you will finally perfect the image you want to project.
2. Get Yourself Noticed
Whenever you’re marketing your product, include yourself in the actual marketing. The two are forever entwined.
3. Become An Expert On Something
For example, become known as the expert on building an email list, how to do FB sponsored ads, Facebook lives, podcasts, how to do things on Instagram, Pinterest or YouTube, or on leadership for building a great downline. It’s easier to become an expert on one thing than ten.
The funny thing is, once you’re considered to be an expert on one aspect of network marketing, you’re automatically assumed to be an expert on everything related to network marketing.
Being considered an expert carries a lot of power. There is no better way to boost your self-brand among your fellow marketers.
“An investment in knowledge pays the best interest.”
4. Be Part Of Your Community
By the way, through my affiliate and MLM income streams, I am aligned with Meals of Hope (my MLM donates a meal for every product sold) and Heifer International who are fighting hunger and poverty around the world.
Now here’s the thing, If you can’t sell yourself, it’s very difficult to sell your products. So work on your self-branding and make it part of your daily life. I challenge you to consider every interaction that you have to be an opportunity to present yourself in a way that is consistent with the image you want to project.
Get out in your community and spread the good word (tactfully) about how great you and your business really are. It’s not just about marketing your products; it’s about marketing yourself, too. Give your image a lot of thought; it really is critical to your success.
When your self-brand improves, so do your sales, and your business grows as a result!
“What separates people who made their dreams come true is not setting goals to achieve a life the way they expect it to be, but how they expect to be, in order to achieve it.”
So that’s it for this blog post on self-branding.
If what you are doing right now is not producing results, not getting you more prospects, if it is not creating more sales, if it is not adding new people to your team, and if it doesn’t put more cash in your pocket then it might be time to stop wearing yourself out and look for a better way to build your network marketing business.
I’m talking about a better way to prospect, a better way to recruit and sell. A much better way to build your entire business without constantly hitting a dead end and smacking your head against a brick wall.
So if you are ready to implement strategies that work, then visit my results page and lets chat.