In this blog post, I discuss the problem with prospecting and recruiting with social media and reveal the true secret to have people coming to you — BECOME THE HUNTED AND NOT BE THE HUNTER. But before I do that let me briefly explain how I came across this successful recruiting strategy.
When I first entered the network marketing arena I was like most newbies, I struggled in the beginning and quickly became confused with information overload.
The good news is that my story has a happy ending!
My journey, however, was not without its mistakes and failures because at the time I didn’t know how to do marketing correctly.
Looking back, many of the prospecting and recruiting things I did make me cringe now.
There is definitely a RIGHT WAY and a wrong way to prospect, and doing it the wrong way (which is actually called spamming) can be harmful to your business and reputation.
Maybe you’ve been taught to ‘copy & paste‘ messages like those in the slider below, and send them out to 10-20 people daily, only to be ignored, blocked, or receive an expletive GIF in return.
Perhaps some of this resonates with you?
The point is, I’m about to put some networkers in the crosshairs, but I just wanted to let you know that I’ve made mistakes too… but that doesn’t mean we should be going easy on those that are committing some MAJOR prospecting mistakes when recruiting with social media.
What’s more, today…
The Internet Never Forgets and It’s Ruining It for Everyone Else
I once heard that success in business is all about ‘time’ and ‘place’. As a professional network marketer, I would add ‘message’ to the equation as well.
Unfortunately, network marketers today are being taught online prospecting methods, which include the wrong message, at the wrong time and most definitely in all the wrong places!
Here’s the truth!
There is a VERY fine line between recruiting with social media and spamming people.
I’m sorry to say that most network marketers have been turned into human spam bots by their upline and company leaders…
‘Disposable distributors’ tasked with the job of spreading the word about their company’s products or opportunity, at the expense of the individual’s reputation and risking the suspension of their social media accounts.
I’d like to share examples of the WRONG WAY to prospect online, these are screenshots of the poor attempts at prospecting I receive almost daily…
The WRONG Way to Prospect and Recruit
Successful entrepreneurs and networkers alike eventually learn the true secret to success and it becomes the foundation upon which their entire prospecting, recruiting and business building strategy is founded.
That secret being:
People don't care how much you know until they know how much you care.
The screenshots above are weak attempts from people recruiting with social media…people who haven’t yet figured out that building a business is not about tricking people or finding the right copy/paste FB messages to send to strangers.
It’s about actually caring about people, becoming a person of value and being someone uniquely positioned to help someone with their problems.
That last one is critical “uniquely positioned to help someone with their problems.”
Anybody can copy and paste a message into the Private Message function on Facebook.
So what is it that sets you apart from the rest of the desperate reps hitting people’s inboxes with their new “ground floor” opportunities or Crypto programs?
Now, this doesn’t mean, prospecting online doesn’t work. I know some very skilled recruiters who are excellent at online prospecting, but just like offline prospecting, they’ve devoted the time and effort to learn this very difficult skill and have mastered it. And if that’s the strategy you want to deploy, you need to do it right or else!
But if you’re still a little unclear on whether you are a spammer or not, here’s a guide of sorts…
Top 5 Warning Signs That Your Prospecting Efforts are Actually SPAM
Finally… this one is the most important one…
After all, #5 is the very definition of prospecting (online or offline), which even when done right… can still feel awkward, result in people getting angry at you and it is very unleveraged, which is why I eventually decided to stop prospecting altogether.
But here’s the interesting thing…
“When I Stopped Prospecting People, My Business Started Growing!”
I can’t tell you how relieved and at peace I felt, when I once again, was able to go out with my friends, visiting a family member’s home or be in a public place without having to think about the ‘three-foot rule’ and prospecting anyone.
Just enjoying being normal again, was incredible, after two years of being taught by my upline that “everyone was a prospect” and approaching every conversation with a hidden agenda, I was free!
That’s because it wasn’t until I STOPPED prospecting, that my business actually started growing!
At this point, you may be asking, “then how the hell did your business grow?”
Well before I answer that, I have to say that there are people who are very skilled prospectors and recruiters who completely disregard the issues I mentioned above.
They knowingly and without shame, approach every interaction with a stranger as a prospecting opportunity.
Getting yelled at or cursed out by prospects is no big deal, as long as some people say ‘yes.’
And just like doing it right offline, there’s a way to successfully do it online as well. After learning and becoming very good at prospecting, I decided that I didn’t want to build my business this way.
The problem with prospecting in general, as it’s normally taught, is that the mindset going in is still about what YOU want people to do and about manipulating people into doing what you want them to do.
In other words, it’s about YOU, not them. I didn’t like that, but I still did it for a little while… until I did find a better way.
The More Leveraged Alternative to 1-on-1 Prospecting, Which Won’t Make You Feel Like a Cheap Salesman
Now, I am not trying to be high and mighty about all this prospecting stuff, because I’m not.
If it came down to surviving with ‘stone cold’ prospecting tactics to keep my head above water and food on the table, I choose stone cold prospecting every time, without remorse.
But the reason I was able to quit prospecting was that, with the help of some extraordinary mentors, I eventually discovered an online recruiting strategy, which…
Enabled me to recruit more people in 1 Day, than I was able to do in 1 month, I was able to passively generate leads, customers and new reps – even when I was out having fun with friends and family.
(Hence why I didn’t have to worry about prospecting them!)
Rather than spending hours spamming or private messaging people on social media, I learned how to legitimately get Facebook and other networks to actually help me attract the people who are most interested in what I have to offer, using their ads platform! (i.e. going legit!)
In fact, every day, for months now, I’ve awoken to an email inbox containing notifications for new leads, new customers, new team members and commissions I earned while sleeping!
This strategy is called ‘attraction marketing’, which is an internet marketing strategy designed for networkers and people in direct sales!
You see, if your business depends on you being on social media, sending private messages or commenting on people’s posts all day, you are NOT doing internet marketing… despite what you may have been led to believe.
Online prospecting and internet marketing are NOT the same thing!
Internet marketing is a passive strategy, which works, even when you are not.
If you want to learn how it works, the entire strategy is revealed in a FREE 10-Day Online Recruiting Bootcamp available here.
You’ll also get more details about a must-read book which goes into the nuts n’ bolts of the recruiting & selling formula.
Now if traditional prospecting online or offline is your thing and you want to stick to that, by all means, go for it.
There are many top MLM trainers and six and seven-figure earners in the industry that focus on cold market recruiting skills…
(And they do ‘attraction marketing’ too!)
For me, there was simply a certain way I wanted to live my life and that was more important.
I would much rather make a ton of money in my business first and then have my friends and family beg me to tell them more about it.
It’s much better than begging my friends and family to join a business which isn’t making any money.
Which would you prefer?
ANTHONY J. D'ANGELO
“Develop a passion for learning. If you do, you will never cease to grow.”
Original by Ferny Ceballos