Strategic Content Planning: 5 Steps to Maximize Your Week

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As Sunday evening rolls around, I find myself settling into a familiar routine—one that’s crucial for the success of my business. It’s time to map out the week ahead. In an industry where many struggle with direction, having a clear plan can be a game-changer. Let me share with you my strategic approach to content planning that ensures I hit the ground running every Monday morning.

Why Planning Matters

In the world of social media marketing and online business, it’s all too easy to get caught up in a whirlwind of ineffective activities. Without proper guidance, many find themselves directionless come Monday morning. That’s why I always stress the importance of seeking mentorship beyond your immediate circle—be it your sponsor, upline, team, or even your company.

My 5-Step Content Planning Process

Here’s how I break down my weekly content strategy to work smarter, not harder:

Step 1: Determine Your Weekly Objective

Ask yourself:

  • Am I focusing on specific products?
  • Am I seeding an upcoming launch or challenge?
  • Do I want to drive traffic to an opportunity event?
  • What’s my sales target for a particular product?
  • How many new team members do I want to recruit?
  • Am I aiming to grow my email list?

Clarity on your goal is crucial for a focused strategy.

Step 2: Plan 4 Feed Posts

  • Choose 4 categories that align with your weekly objective
  • Craft compelling captions for each
  • Include clear calls to action supporting your goal
  • Use Canva templates to create eye-catching visuals
  • For personal posts, use photos of yourself or your family
  • Consider scheduling your posts in advance using Canva

Step 3: Plan 3 Reels

  • Ensure these also support your weekly objective
  • Consider batch filming to save time
  • Keep your content congruent with your feed posts

Step 4: Create Supporting Stories

Use your stories to reinforce your weekly focus. For instance, if you’re highlighting a product, share a tutorial in your stories demonstrating its use.

Step 5: Nurture Your Email List

Unless you’re in the middle of a launch, send a nurturing email to your subscribers. This will keep them engaged and informed about your latest offerings or valuable insights.

Following these steps will create a cohesive content strategy that efficiently drives your business forward. Remember, the key is to align all your content—whether it’s feed posts, reels, stories, or emails—with your primary objective for the week.

Don’t let another Monday catch you unprepared. Start implementing this strategy, and watch your business grow!


Are you looking to achieve financial and time freedom? If you don’t have a side business yet but are intrigued by the potential of partnering with a company and being part of a dynamic team, I’d love to hear from you! My strategic approach to business growth could be the key to unlocking your entrepreneurial journey.

Reach out to me through my contact form to learn how you can start building a successful side business. Let’s explore how my experience and mentorship can help you achieve your goals and create the lifestyle you’ve always dreamed of.

Remember, your future is in your hands. Take the first step towards financial independence and time freedom today!

Ollie Relfe

Written by Ollie Relfe
Entrepreneur, mentor, and blogger who helps people achieve their work-life balance goals through direct sales.

Ollie Relfe

Written by Ollie Relfe
Entrepreneur, mentor, and blogger who helps people achieve their work-life balance goals through direct sales.


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I’m an entrepreneur, mentor, and blogger who helps people achieve their work-life balance goals through home businesses. Learn more about working with me.

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