Four Tips On Network Marketing And Self-Branding


Every Network Marketer should be aware of self-branding and how it can significantly help increase sales and recruitment. 

Self-branding is marketing yourself. It’s important to market everything associated with your business, and that includes you.

Yep! Many people will buy from you because of who you are and not just because of what you’re offering.

It’s a well-known fact that people buy from those they know, like, and trust. Even if a prospect is excited about what your skincare, weight loss, or detox tea product can do for them, much of their decision is about you. So let’s see how you can get your beautiful face out front and center.

Create Your Image

It’s not just about putting your name and face on everything you do. You need to decide on what image you want to present. It should truly be you, but it should focus on integrity and your strengths. How do you want potential customers to view you?

  • Your image should be represented by everything you say and do in your marketing materials. That includes every email or message you send out, social media posts, and every conversation you have. You want to keep that image as constant as possible.
  • Give this some serious thought. Consider the type of person with whom you would want to do business. That’s the type of person you want to be. That’s the image you want others to have of you.

Oftentimes, creating the right self-branding is a learning process of trial and error before you will finally perfect the image you want to project.

Get Yourself Noticed

Whenever you’re marketing your product, include yourself in the actual marketing. The two are forever entwined.

  • Send out regular updates to all your customers and leads. Tell them what you’re doing and what’s going on. If they like you, they’re more likely to purchase from you. Give them a reason to like you.
  • Write relevant articles and post them online. Then send links to those articles to the same folks above.
  • Attend industry events or online events whenever you can. Shake some hands. Give a talk or do a Zoom interview. Connect with people on other leaders’ Facebook Lives or on their training webinars. Make some new friends. Do everything you can without being a pest and definitely don’t spam your link as soon as you connect with some.

Become an Expert on Something

For example, become known as the expert on building an email list, how to do FB sponsored ads, Facebook lives, podcasts, how to do things on Instagram, TikTok or YouTube, or on leadership for building a great downline. It’s easier to become an expert on one thing than ten.

The funny thing is, once you’re considered to be an expert on one aspect of network marketing, you’re automatically assumed to be an expert on everything related to network marketing.

Being considered an expert carries a lot of power. There is no better way to boost your self-brand among your fellow marketers.

  • Another plus is that network marketers like to buy information. Sell them products based on your expertise that can help them build their business. You might even make a better living doing this than you do on your own network marketing business.

An investment in knowledge pays the best interest.

Benjamin Franklin

Be Part of Your Community

  • Volunteer. Join your local chamber of commerce. Find something worthwhile to be part of and contribute your time. Not only are you being a good person, but you’re also getting your brand out there in a very positive way. It’s good PR and makes for great material to put on your web pages or your email updates.

Now here’s the thing, If you can’t sell yourself, it’s very difficult to sell your products. So work on your self-branding and make it part of your daily life. I challenge you to consider every interaction that you have to be an opportunity to present yourself in a way that is consistent with the image you want to project.

Get out in your community and spread the good word (tactfully) about how great you and your business really are. It’s not just about marketing your products; it’s about marketing yourself, too. Give your image a lot of thought; it really is critical to your success.

When your self-brand improves, so do your sales, and your business grows as a result!

What separates people who made their dreams come true is not setting goals to achieve a life the way they expect it to be, but how they expect to be, in order to achieve it.

Shannon L. Alder

So that’s it for this Blog Post on Self-branding.

That concludes this Blog Post on Self-branding. If you’ve found that your current efforts aren’t yielding the results you desire, perhaps it’s a sign that your current approach is falling short and letting you down. It may be time to explore a different opportunity, one where proven systems and unwavering support are already in place to lay the foundations of your success.

If what you’re doing isn’t generating more prospects, sales, or team members, and if it isn’t increasing your income, then it might be wise to reconsider your methods. It’s about finding a more efficient way to prospect, recruit, and sell – a way to build your entire network marketing business without constantly running into roadblocks.

If you’re ready to implement strategies that have a proven track record, I invite you to explore my work with me page and let’s have a conversation about how you can elevate your success.

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I’m an entrepreneur, mentor, and blogger who helps people achieve their work-life balance goals through home businesses. Learn more about working with me.

Ollie author

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