Using Instagram Stories to Grow Your Network Marketing Business: Lessons from Frazer Brookes


In the fast-paced world of network marketing, staying ahead of the curve is crucial. Recently, I had the privilege of tuning into a podcast featuring social media guru and network marketing trainer, Frazer Brookes. In this enlightening Ninja episode, Brookesy shared a treasure trove of insights about using Instagram Stories to supercharge your network marketing business. Let’s dive into the key takeaways and implementation steps I learned from this podcast.

Cross-Posting Internally Between Instagram and Facebook Yields Less Reach

One of the first nuggets of wisdom Brookesy dropped was about cross-posting. Interestingly, he mentioned that simply cross-posting your Instagram Stories to Facebook may not be as effective as creating a separate post on Facebook. The key here is to ensure you’re maximizing your reach. If you have the time, it’s beneficial to craft a separate post for Facebook, but if time is limited, internal posting from Instagram is the way to go.

Implementation Step: When posting a Story to Instagram, tap on the “Share to Facebook” button and select the “Share to Your Story” option. This will post your Story directly to Facebook to save you time.

Three Basic Framework Options for Instagram Stories

Brookes introduced three fundamental storytelling frameworks to engage your audience effectively. These are:

  1. Tell a story in multiple Stories: This involves dividing your story into multiple Story segments, with a call to action (CTA) on the last slide.
  2. GTI: Grab, Teach, Invite: This involves grabbing the viewer’s attention, teaching them something valuable, and inviting them to take the next step, such as Following, sending a Direct Message, seeing bio for more information, or downloading a freebie.
  3. Post at least 6 Stories each day, offering insights into your network marketing business and/or daily life: Analyze viewer insights to identify the most engaged users who watched and reach out to those who watched your Stories till the end.

Implementation Step: Choose one of the three framework options that best aligns with your goals and start creating Stories!

A vital tip shared by Brookes was the importance of consistency. Instagram Stories require both time and consistency to be effective. Don’t get discouraged if you don’t see instant results; keep at it.

Two Steps to Increase Views on Your Instagram Stories

There are two key steps to increase views on your Instagram Stories:

  1. Pick a niche: This will help you create Stories that are relevant and interesting to your target audience.
  2. Use drama: Drama is a great way to grab attention and keep viewers engaged. You can use drama by telling stories about your own experiences, asking questions, or sharing exciting news.

The ultimate aims are to make people rewatch your Stories, stop the timer, and take action by commenting, sending a direct message, following, or subscribing. These actions not only increase engagement but also boost your reach within the algorithm.

Implementation Step: Think about your niche and what kind of stories would be interesting and engaging to your target audience. Then, start using drama in your Stories to grab their attention and keep them coming back for more.

Conclusion: How Are You Currently Using Stories to Build Your Network Marketing Business?

Instagram Stories are a powerful tool for network marketers to connect with their audience, build relationships, and grow their business.

Now it’s your turn to engage in the conversation. Share your insights, challenges, and success using Instagram Stories in the comments below. Let’s continue learning and growing together in the world of network marketing.

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